“Without a clear vision, everyone has to wait around and see what happens next. They have to get assignments and read smoke-signals to see which way to go. It creates a slowness, a kind of wait-n-see-ness to everything.
Vision is the Why. Without it, organizations rely on the What. As in, we do this what, and then that what. Work becomes a series of tasks when WHATs are the main course. A diet of WHATs rely on management assigning tasks to make sure all the parts of the business are covered. Why’s don’t. Why says that as long as you are clear on the goal, work with each other to get shit done. Having a good WHY allows power to be shared, for momentum to be built for stuff to happen without having to check back in. Without it, you travel in circles, covering a lot of ground but not necessarily going anywhere.”